Dr. Kyra Bobinet

Dr. Kyra Bobinet is a physician and public health scientist with nearly 30 years of experience in behavioral research. She studied medicine at the University of California, San Francisco (UCSF) and earned a Master of Public Health at Harvard. As an expert in behavioral change, she leads Fresh Tri, a neuroscience-based behavioral software company, and teaches at Stanford Medical School's AIM Lab. Her bestseller, "Well Designed Life," is considered an internationally recognized thought leader in the field of behavioral change. Dr. Bobinet is a member of the Ojibwe from Leech Lake in Minnesota and lives with her family in the Santa Cruz Mountains in California.